A Study of Sport Brand Personality and Self-Congruity on Brand Loyalty
碩士 === 國立體育大學 === 體育推廣學系 === 104 === Jordan Brand was one of Nike´s product line, with Michael Jordan as its product spokesperson. After Jordan retired, the Air Jordan collection gradually became independent from Nike. Jordan became the manager instead of a product spokesperson, and co-managed Jorda...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12835229074112504000 |