| Summary: | 碩士 === 國立體育大學 === 體育推廣學系 === 105 === This study explored the Decision Behavior Of Parents For Children Sport Learning.Methods:For questionnaire.Aiming at the Taekwondo Hall and the parents of the swimming pool in Taipei area. totally of 320 questionnaires were distributed. The effective questionnaires were 297, the effective rate was 92%.Result: The fathers were 25-49 years old; the fathers were interviewed to create their own fathers and fathers. The surveyed fathers were taught in the service and free industries. The education level of the interviewed fathers was the highest, followed by the master's degree. The degree of education was the highest in college / college, followed by high school Job; family monthly income fell more than 150,000 yuan; nearly 70% of the parents themselves have sports habits. Behavior is influenced by decision-makers, parents 'age, occupation, education level, family monthly income and parent's exercise habits. The evaluation criteria are influenced by the decision-maker, the parents' age, the parents' occupation and the educational level. The Taekwondo and the educational system are affected by the influence of the parents, the age, the occupation, the education, the household income and the parents' Swimming between parents during the follow-up will not reach significant levels.
Keywords: Demand behavior,Evaluation criteria
,Repurchasing Intention.
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