| Summary: | 碩士 === 國立體育大學 === 休閒產業經營學系 === 104 === Mobile devices are growing in popularity, and using apps has become the life style of people. Many sports organizations released the apps so that people can get closer to the games. The concept of “Use and Gratifications” is user-centered. Based on this, this research further explores the characteristics, behaviors, motivations, and gratification levels after using the app. The method to carry out this study is questionnaire, and the subjects are pro-baseball app users in Taiwan. Results shows the motivations of the users are fan relationship, entertainment, pro-baseball information, pastime, self and attachment, social interactions and communication and promotions. The gratification levels are convenience and entertainment, social interactions and attachment. In brief, the main motivation is the connection between fans and baseball teams; pastime is a secondary consideration. The gratification at convenience and entertainment is in higher degree.
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