A Study for Continuance Intention to Use the Online Music Writing Application

• Main Authors: LI, SHIANG-LIANG, 李襄良
• Other Authors: WANG, YU-MIN
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/47845006486526456681

碩士 === 國立暨南國際大學 === 資訊管理學系 === 104 === The recording and inheritance of music are parts of a culture. Since the modern internet technology has almost influenced every area of human’s life, there’s no reason that it is absent in the music culture. However, many musicians fail to grasp IT because using music information technology requires both music profession and the ability of IT operating. And there’s a lot of people who’re good at technology can’t handle music software because not every of them is familiar with professional music. To perfectly combine music and technology and make it acceptable to people are the main purpose of this study. The study investigates the factors that affect people’s acceptance of music technology through online music creating software and use the Post-Acceptance Model of IS Continuance as the base. Data collected from those who had used the online music creating software Noteflight through Google Forms. IBM SPSS Statistics 22 and SmartPLS 3 are used to analyze and verify the research model. The results are (1) Satisfaction is the main reason that whether users would continuously use music information technology or not. (2) Confirmation has influences on Satisfaction. (3) Whether users think the music information technology is useful would affect Satisfaction. (4) Perceived usefulness would directly affect their willing to use music information technology persistently. (5) Confirmation affects Perceived usefulness.