| Summary: | 碩士 === 國立暨南國際大學 === 公共行政與政策學系 === 104 === Global climate change causes natural disasters occurred frequently, a serious threat to human living environment. Governments to slow the dangers of abnormal climate change, they used various methods and best. Wetland protection policy and even the global 157 countries signed the " Ramsar Convention "（Ramsar Convention）, is also a important part of the various ways for it. Our country is not one of the signatories, but how how should on wetland conservation, restoration, how to education and how to use it wisely, subject, is also the responsibility.
In this paper, the policy of Snavely marketing model as the research
framework, namely service, cost, advocating and inform the authority,legitimacy, human resource and policy analysis as the main marketing marketing strategies.to public sector policy oriented marketing concept, analysis in recent years the government policy to promote the process of wetland, whether to consider the right of the inside and outside the organization environment or not, determine the policy target population (target population), policy does marketing strategy, at the same time, in view of the customer marketing inside and outside the organization, to gain support and cooperate with internal and external customers at the same time, and wetland policies to provide advice on the government.
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