Strategic Marketing Analysis of Highway Buses–A case for Nantou Bus Company Implementing Package Ticket.
碩士 === 國立暨南國際大學 === 公共行政與政策學系 === 104 === Transportation is the basis for tourism, and, subsequently, tourism brings in high economic value for transportation. The Nantou Bus Company strategically established a tourism business unit and formed the Cingjing Travel Agency for the purpose of identifyin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ag84wv |