The Development of Mobile Augmented Reality Service for post-travel phase by Entrance Ticket

• Main Authors: Chun-YunSu, 蘇群云
• Other Authors: Chien-Hsu Chen
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/a5vx2k

碩士 === 國立成功大學 === 創意產業設計研究所 === 104 === Tourism has become a vital industry in the 21st century. The United Nations World Tourism Organization (UNWTO) and several studies claimed that post- travel phase is the key of whole travel process. The experiences of post-travel will become the most important factor influencing other tourists’ pre-travel decision. Tourists always use souvenirs as trigger to connect with tourists and scenic spot and further extend the post-travel experience. However, souvenirs are often considered formulaic, unaesthetic and meaningless to tourists that significantly decrease the intention of collecting it and throw it away. This research implements a mobile augmented reality service (MARS) on entrance ticket that based on three major souvenir collecting motivations. (1) As memory reminder. By this service, tourists will see photos and scenic spot 3D view that assist them to recall their travel experience. This service makes the plain process of recalling travel experience more vivid, visualized and interactive. (2) As travel evidence. MARS can transform the flat entrance ticket into the upright one that not only had it enhanced the sense of presence in tourists’ daily life but also as an intuitive interface allows tourists to recall and share their enjoyable experience accessibly and intuitively. (3) As messenger. MARS can keep connection between scenic spot and tourists, as an event messenger which system displays will change the theme according to different event to enhance the expectation and interesting. This MARS adapts entrance ticket as the trigger to connect with tourists and scenic spot and further to extend the post-travel experience. Obtaining new value and usage with MARS, the entrance ticket could enhance its meaningfulness and increase the willingness of collection. Furthermore, the proposed MARS can increase the motivation of tourists’ revisit opportunities.