Value Co-creation of Service Dominant Logic: An Empirical Evidence on Home Care Services

• Main Authors: SU-HSUANLIAO, 廖素瑄
• Other Authors: Shih-Chieh Fang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/48b4e4

碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 104 === The purposes of this study are to verify the interaction between family caregivers and long-term care providers by the theory of service dominant logic, and how family caregivers gather and integrate the information resources to co-create value in the process of long-term care services. The target people of this study are family caregivers who are using home care services. Four aspects are evaluated: (1) the interaction between family caregivers and long-term care providers, (2) information gathering and integration, (3) the knowledge and abilities in health care, and (4) value co-creation─satisfaction. The results revealed that more interaction and higher information gathering and integration ability, correlated with higher satisfaction. However, the moderating effects of knowledge and abilities in health care are statistically non-significant in neither “interaction” nor “information gathering and integration” to satisfaction. To conclude, more interaction and higher information gathering and integration will relate to higher satisfaction with value co-creation. The results conform to the concept of service dominant logic: actors create value by interactive communication and integration of resources.