| Summary: | 碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 104 === With technologically advanced network, customer service center system has been upgraded to a computer telephony integration system, and then chained customer relationship management system for enterprises with high precision active marketing high profit. Only now re-integrated innovation, in order to allow enterprises to stand on more profitable heights. The researchers believe that financial holding company providing one-stop service in place should be a viable option, in addition to cost savings, the financial holding overall customer service satisfaction and loyalty will have to enhance the effect.
This exploratory study for literature, methods, and other laws and regulations are discussed, and invite a few customer-related services in the field of different positions backgrounds professionals in-depth interviews. Then to make the study more closer to customer needs, to finance consumer customers asked to verify the ticket to explore the direction of customers expect service, as a research paper exploring nature.
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