The Impacts of Advertisement Avoidance Software on OTT Video Platform: A Game-Based Analysis Between YouTube and Subscribers
碩士 === 國立成功大學 === 電信管理研究所 === 104 === Because of the maturity of Internet and the development of mobile broadband technology, video content for users to access is no longer restricted to computers or televisions. Instead, such content can also be enjoyed via Over The Top (OTT) video services through...
Main Authors: | Yun-HuaChang, 張芸華 |
---|---|
Other Authors: | Kuang-Chiu Huang |
Format: | Others |
Language: | en_US |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/j4zwy8 |
Similar Items
-
The Advertising Effectiveness of Product Placement in Video Advertisements Applying to YouTube Platform
by: Yun-ju,Chen, et al.
Published: (2011) -
Advertising Effectiveness of Online Video Platform: A Case of YouTube
by: Hao-Wen Chen, et al.
Published: (2015) -
Consumer Attitudes Toward Online Video Advertising: An Empirical Study on YouTube as Platform
by: Yang, Su-Yu, et al.
Published: (2014) -
Modelling Popularity Dynamics Based on YouTube Viewers and Subscribers
by: Mohammed Shahid Irshad, et al.
Published: (2019-12-01) -
Doctor YouTube: A Quality Analysis Of Medical Information Videos On The Video Platform YouTube On Ankle Sprain
by: Michael Zyskowski MD, et al.
Published: (2019-10-01)