| Summary: | 碩士 === 國立成功大學 === 都市計劃學系 === 104 === In recent years, there are increasing attention internationally to the research of merchant-led neighborhood revitalization and the role of merchants in neighborhood changing process. It has been recognized that merchants' capacity in the economic and social capital are different to residents' and their stores play key roles in determining the image of neighborhood commercial streets. With the popularity of boutique stores and shopping tourism, these neighborhood areas become shopping destinations and bring about a different form of urban revitalization comparing to the state-led projects. In Taiwan, few attentions have been made locally due to the contextual difference regarding physical and historical background of Taiwanese cities and the entrepreneurial culture of the Chinese society. This research takes on a case study of Zhengxing Street district in Tainan to denote a new form of retail destination which changes from a declining neighborhood and the transformations taken by new merchants in recent years. The aim of this research is to realize the relationship between the new merchants, new stores and their roles in neighborhood revitalization process. The research found that the merchants in the case study area are organized through informal ways that are unconventional to traditional merchant associations. Through regular neighborhood gathering, holiday festivals, and the publication of neighborhood news magazine, the merchants and residents created unique bonding and transformed the image of the neighborhood and the streets. The case of Zhengxing Street demonstrates the creativity and capacity of young merchants in neighborhood mobilization and organization. However, the popularity of the area becoming an urban destination and potential displacement issues would require future attention for the sustainability of neighborhood revitalization.
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