How Brand Design Concepts Affect Authenticity and Aesthetic Perception: The Strategic Branding Implications from 琉璃工房 (Liuli-Gong-Fang) and 法藍瓷 (Franz)
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 104 === Since the culturally-built products appeared on the market the lift quality has surprisingly been woken up and upgraded on people. Many brands have continuously released their new products relative to cultural things on the market. In the comprehensive c...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fur84x |