Online Shopping: Moderator between Customers’ Reliance on Online Review and Purchase Decision
碩士 === 國立成功大學 === 國際企業研究所 === 104 === This study investigates the elements which will affect customers’ reliance on online review. The elements are product characteristics, customer characteristics, website design, and offline review. Also, I added a moderator between customers’ online review and pu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40888037657224536717 |