Investigating interaction within a value co-creation system from an institutional logic: A case study of a training institution in Southern Taiwan

• Main Authors: Yin-ShengHuang, 黃允聖
• Other Authors: Hsin-Hui Chou
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/bg9825

碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 104 === Human capital training policy has been an important issue to government and enterprises, and Taiwan industry facing a drastic changing surrounding. They have to promote their industry ＆ need an industry transformation. The most reprehensive. Case of the government’s policy is the Industry Human Capital Investment Plan .because of the case duration is long, and many great performance executing units of the plan, capturing the value of reference. This researching could be seem as a transformation of model and successful model learning. This research deeply explores NCKU Research and Development Foundation operating the Industry Human Capital Investment Plan and the interactions with government .customer and teachers by qualitative research. Through exploration, this research finds some strong relevance between NCKU Research and Development Foundation success and its interaction with customer, government and teachers. During the observation of interaction, we find that institution influence is most critical factor for the role playing in the process of interaction. Therefore, this research tries to use service-dominant logic and service system perspectives analysis how NCKU Research and Development Foundation and these actors co-create value by applying their own resources to provide service for each other under different value proposition in specific context. Otherwise, from an institutional logic, we try to analysis what and how the institutional influence interacting with those players in the value co-creation process. The research results imply that service-dominant logic is workable and proved in education domain. Furthermore, to reach value co-creation, it is necessary to propose a value proposition which is meet the specific context and accepted by each other. Finally we proved that Value co-creation is coordinated through actor-generated institutions and institutional arrangements. and the institutional influence play a key role in the value co-creation process. Institutional influence shaping almost every integrating way of resources. The service system respond to the positive or negative institutional influence to their value proposition, and getting the goal of value co-creating.