The Effects of a Facebook Fan Page on Brand Commitment-Using Shampoo Products as an Example
碩士 === 國立成功大學 === 企業管理學系 === 104 === In the current Internet world, Facebook is being seen as a comprehensive social marketing tool. Using a Facebook fan page can help firms build a connection with their customers. Furthermore, a successful social network platform can use it to improve the relations...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9p78ga |