A study of pricing and warranty strategies under dual-channel competition
碩士 === 國立成功大學 === 工業與資訊管理學系 === 104 === This thesis studies the pricing and warranty decisions between the manufacturer and retailer under dual channel competition. There are one manufacturer and one retailer who sell the same product to the consumers through their own selling channel. The manufactu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65596134939971805055 |