A study of the Attractiveness for Wedding Cake Gift Boxes Based on Personal Value

• Main Authors: Yi-FangChen, 陳怡芳
• Other Authors: Mi-Yuan Ma
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/36817723511730617975

碩士 === 國立成功大學 === 工業設計學系碩士在職專班 === 104 === SUMMARY In this study, the Schwartz theory of values was introduced, and an evaluation grid method was used for the purpose of carrying out in-depth interviews. We extracted the most desirable traits for wedding cake gift boxes for four groups with different ways of valuing things. We then applied the Quantification Theory Type III to the analysis of the similarities and dissimilarities among these traits as they related to these four types of values. Finally, we determine the principles for designing wedding cake gift boxes for the four groups. It was found in this study that these four groups exhibit obvious differences in regard to their preferences for wedding cake gift boxes. The desirable traits for wedding cake gift boxes are divided into three categories, which are briefly described as follows: (1) the cookies type”: Groups A and C have an opposite relationship, (2) the design feature type”: Groups A and B are similar, and Groups C and D are similar, and (3) the service image type”: Groups B and C are similar. Keywords: wedding cake gift boxes, theory of values, evaluation grid method