創業行為之價值鏈結關係之研究

• Main Authors: Yu-Chieh Chen, 陳郁絜
• Other Authors: Yu-Ling Lin
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/53864052745794385510

碩士 === 國立勤益科技大學 === 企業管理系 === 104 === Strong entrepreneurial activity can bring value to the economy , such as: creating new jobs , profits , etc., but it is also risks and uncertainty. To understand entrepreneurs in the entrepreneurial process, the importance of the Attributes, Consequences and Values to facilitate further research and practical applications on. This study was to explore in depth the importance of the value of entrepreneurs, thereby understand the importance of the property, and thereby improve the chances of successful entrepreneurship on the practice. This study use the theory of Means-end Chains; MECs as basis, applying the “Laddering” to interview in order to illustrate the structure. Finding Attributes-Consequences-Values of the entrepreneur, then draw the Hierarchical Value Map; HVM. To understand the perceived value of theirs. The study found that entrepreneurs believe that " Entrepreneurship", "professional knowledge" is the more important elements of entrepreneurship can take to enhance the "Obtain customer approval", "business performance" and "increase the probability of success", and bring entrepreneur "a sense of accomplishment, "security "and " Well-respected ". The results will provide value to entrepreneurs importance of reference for the follow-up study of entrepreneurship, and the follow-up research findings can deepen and make more constructive suggestions for this, whether in academic or practice all can improve the chances of entrepreneurial success, entrepreneurship and education can be more effective in helping.