橘色知覺價值與滿意度對重遊意願之影響研究— 以澄清湖風景區為例

• Main Authors: Lin, Shin-Ting, 林信廷
• Other Authors: Ph.D. Liu, Chin-Hung
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/2qy93d

碩士 === 國立勤益科技大學 === 企業管理系 === 104 === Due to the geographical limitation of Taiwan, reservoirs were built to provide domestic water usage. Besides supplying water, a reservoir also has touristic values and therefore has become an attraction for holidays and tourisms. The development of orange technology and perception in recent years has brought a happy, caring and healthy life that aims to improve humanity and fulfil the perceived values of humanitarian care. In the present study, we investigate the tourist’s willingness to revisit the spot in terms of orange perceived values and tourist satisfactions in Chengcing Lake Scenic Area. The results of this study are as follows: 1. There are significantly positive correlation among orange perceived values, satisfactions and revisit intention. 2. Orange perceived values and satisfaction are statistically positive effect on revisit intention, in which health-oriented perceived value plays an important role for satisfaction and revisit intention. 3. The Significant difference in perception was found among age, monthly income, and place of residence of the demographic variables. These above results could be utilized as reference for strategy decision-making for the tourism scenic area.