| Summary: | 碩士 === 國立中興大學 === 生物產業管理研究所 === 104 === The promotion and development of fast food franchise industry has a far-reaching impact and significant epochal meaning. With the changes in social patterns, the related industry has become an important indicator of national economic development.
In a company that can keep earning profits, employees play an important role. They are the most important human capitals in a company. When organizational behavior goes in an opposite way against social responsibility, it may negatively affect employee’s organizational identification and then restrain their organizational commitment.
The study is built on the above assumptions by reviewing related literature to set up a research framework for analysis.The investigation is carried out using the method combining paper questionnaires and electronic questionnaires together and has collected data from a sample of 216 eployees.Statistical analysis methods such as reliability and validity analyses,the factor analysis,correlation analysis, and regression analysis are adopted.The research comes to the main conclusions as follows：first, it proves that corporate social responsibility, organizational identification and organizational commitment have a positive carrelation with each other.Secondly, it also proves that organizational identification plays the role as having partly intermediary influenceson the interaction between employee’s corporate social responsibility perception and organizational commitment in fast food franchise industry.
According to the research findings and conclusions, the study has come up with some suggestions for the managers of fast food franchise industry.
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