The Relationship among Consumer Perception of The Effectiveness, Subjective Knowledge of Carbon Label and Buying Willingness – A Case Study of "Taiwan Product Carbon Label on Packaged Tea Beverage Products

碩士 === 國立中興大學 === 生物產業管理研究所 === 104 === In view of global warming issues, national implementation of environment-related policies and measures are formulated in order to sustainable development, governments also more committed to promoting "carbon label" recent years. Previous studies rare...

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Bibliographic Details
Main Authors: Mei-Chi Liao, 廖美琪
Other Authors: Shu-Chun Chang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/36886362214724121113

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