Exploring the Relationship between Customers'' Buying Behavior and Risk Preference
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 104 === Abstract As the financial disputes springs up, the risk classification of the customers’ investment has become increasingly important, and "Know Your Customer (KYC)" is no longer just a slogan. A sequence beginning with risk evaluation, then commu...
Main Authors: | Wan-Jing Liaw, 廖婉菁 |
---|---|
Other Authors: | 林金賢 |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/49155826684787049072 |
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