An optimal budget allocation decision support system for balancing short-term market share and long-term customer equity
碩士 === 國立中興大學 === 行銷學系所 === 104 === Based on the Tsao model, this study explores optimal budget allocation aimed at balancing short-term market share and long-term customer equity. A budget allocation decision support system is developed to provide managers the requisite tools to perform optimal bud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10036500888476439378 |