A Study on Community Platforms'' Consumer Position the Brand Personality Using Sentiment Analysis
碩士 === 國立中興大學 === 行銷學系所 === 104
Main Authors: | YIH-CHUN WU, 吳翌群 |
---|---|
Other Authors: | 曹修源 |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/60999719890529251162 |
Similar Items
-
The Influence of Brand Trust, Brand Association, and Sympathy on Consumer Boycott Intention
by: Shih Chun Wu, et al.
Published: (2015) -
Validation of Sentiment Analysis Approach: Taking Brand Personality as an Example
by: Kuan-Yun Lu, et al.
Published: (2017) -
A Study on Satisfaction Evaluation by Community Platforms’ Consumer Review Using Sentiment Analysis─A Case Study of TripAdvisor
by: Hsiu-Wen Yu, et al.
Published: (2015) -
A Lexicon-Based Sentiment Analysis Method on Cloud Platform
by: Ping-shun Wu, et al.
Published: (2015) -
Building a Consumer-Brand identification and comsumer reaction model of online community—the brand position as a moderator
by: Chun-Wen Chang, et al.
Published: (2016)