A Study on Community Platforms'' Consumer Position the Brand Personality Using Sentiment Analysis

A Study on Community Platforms'' Consumer Position the Brand Personality Using Sentiment Analysis

碩士 === 國立中興大學 === 行銷學系所 === 104

Bibliographic Details
Main Authors: YIH-CHUN WU, 吳翌群
Other Authors: 曹修源
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/60999719890529251162
id ndltd-TW-104NCHU5402022
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spelling ndltd-TW-104NCHU54020222017-01-05T04:05:44Z http://ndltd.ncl.edu.tw/handle/60999719890529251162 A Study on Community Platforms'' Consumer Position the Brand Personality Using Sentiment Analysis 使用情緒分析於社群論壇消費者評論定位品牌個性之研究 YIH-CHUN WU 吳翌群 碩士 國立中興大學 行銷學系所 104 曹修源 2016 學位論文 ; thesis 62 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中興大學 === 行銷學系所 === 104
author2 曹修源
author_facet 曹修源
YIH-CHUN WU
吳翌群
author YIH-CHUN WU
吳翌群
spellingShingle YIH-CHUN WU
吳翌群
A Study on Community Platforms'' Consumer Position the Brand Personality Using Sentiment Analysis
author_sort YIH-CHUN WU
title A Study on Community Platforms'' Consumer Position the Brand Personality Using Sentiment Analysis
title_short A Study on Community Platforms'' Consumer Position the Brand Personality Using Sentiment Analysis
title_full A Study on Community Platforms'' Consumer Position the Brand Personality Using Sentiment Analysis
title_fullStr A Study on Community Platforms'' Consumer Position the Brand Personality Using Sentiment Analysis
title_full_unstemmed A Study on Community Platforms'' Consumer Position the Brand Personality Using Sentiment Analysis
title_sort study on community platforms'' consumer position the brand personality using sentiment analysis
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/60999719890529251162
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AT wúyìqún shǐyòngqíngxùfēnxīyúshèqúnlùntánxiāofèizhěpínglùndìngwèipǐnpáigèxìngzhīyánjiū
AT yihchunwu studyoncommunityplatformsconsumerpositionthebrandpersonalityusingsentimentanalysis
AT wúyìqún studyoncommunityplatformsconsumerpositionthebrandpersonalityusingsentimentanalysis
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