Exploring the factors that affect Behavior Intention to use Live Streaming Video Platform

• Main Authors: Chih-Yang Lin, 林志洋
• Other Authors: Chien-Ta Ho
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/03489058871185581057

碩士 === 國立中興大學 === 科技管理研究所 === 104 === Due to the high penetration of internet and well-developed technology in current Taiwan, it’s enough to provide greater bandwidth and faster network. Some application platforms applied on computer or entertainment device is necessary of enough bandwidth and live streaming video platform is one of them. It mainly presents in a way to broadcast the scene of user’s game screen or user performing video and allows viewers discuss with the user. Previous studies tend to focus on video-sharing website such as Youku. There is few researches for a live streaming video platform. Therefore, this study attempts to explore user behavior intention on live streaming video platform. This study attempts to explore user behavior intention on live streaming video platform by questionnaire method with using online questionnaires to collect data. It is based on Technology Acceptance Model (TAM) which is proposed by Davis (1989). We add user interface design, perceived interaction, customization and perceived playfulness to establish research framework. The result will provide new understanding of user’s intention to use live streaming video platform and make researchers for further research in this field in the future.