| Summary: | 碩士 === 國立中興大學 === 企業管理學系所 === 104 === The research, based on the Behavioral Theory of The Firm, explores the relationship between strategic imitation with aspiration level and the strategic similarity with the benchmark. Different from past research, this research includes both historical aspiration and social aspiration level simultaneously in the model to see the different impacts. Besides, this research discusses whether there exists an inflection point on the above relationships. Then we explored if imitation behavior has a mediation effect on the relationship between board education level and firm’s performance. We also apply the matching model in strategic fit to see whether the imitation behavior can lead to better performance.
Collecting Taiwan publicly traded companies from 2009 to 2014, we apply the multiple regression Panel model to test the hypotheses, using internal resource allocation as strategy and ROA as the firm’s performance. The empirical results show that strategic imitation will be positively affected by aspiration and target firm’s performance relative to focal firm’s performance. Historical aspiration has an inflection point effect but social aspiration level not. Besides, the empirical results also show that companies following the pattern can have better performance. Finally, although higher board education level could bring better performance and there is a mediation effect between board education level and performance, higher board education level is negatively related to strategic imitation, which leads to negative performance. We suggest that managers should upgrade their board education level and try to enhance the strategic imitation which can lead to better performance.
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