The Study On The Music Copyright Collective Management Organizations: The Case Study of Pop-Music Industry

• Main Authors: Hsin, Yu, 辛 宇
• Other Authors: 張瑜倩
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/87v9wh

碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 104 === The establishment and development of the Copyright Collective Management Organizations (COMs) is a key indicator of copyright protection. The existence of CMO systems is to reduce licensing cost, to promote the exploitation of works legally, to broaden public access to copyrighted works, and to provide the benefits and protection of copyright owners. It also positively effect and promote cultural and economic development of society, furthermore revitalized the cultural industry. However, in practice, the establishment of CMOs licensing system has failed to bring the promised economic benefits to the pop music industry in Taiwan. This is mainly because there are conflicts and lack of trust among the stakeholders, such as user, publishers and artists. This situation often results in not utilizing or trusting CMOs. This thesis focuses on the relationship between the stakeholders and CMOs in the pop music industry in Taiwan under the existing licensing system. In addition, how transaction costs effect stakeholders’ decision in tersm of licensing. This study also aims to explore the current situation of the CMO system and the difficultites CMO is facing by analyzing the industrial trends worldwide. The thesis adopts transaction costs in economics as the research framework. This study is an empirical research and in-depth interviews are used to analyse the practical problems of pop music licensing process, injunction with perspectives of academics, industrial overview. The research findings show that CMO’s copyright licensing system cannot reduce the transaction costs, digital online database does not lower the searching cost effectively, and is not able to reflect on the changing role of the stakeholders in the pop music industry in Taiwan. This thesis investigat why the CMO is unfavorable for music licensing and provides insights and perspective on this issue in order to responde the nature of copyright law to promote cultural development.in pop music industry.