Growth Under Constraints: Strategies of Sports Apparel/Shoes Retailers in Taiwan
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === Marketing channels are part of an important assets to a branded firm. They directly affect a firm’s overall positioning strategy in a market. Naturally one of the members in the system are the retailers, as retailers are engaged to the consumers directl...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/75026206101303951472 |