The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China

The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China

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碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === The Chinese mobile game industry is highly competitive, features large capital investment, and low customer retention rate. Game developers are facing various problems regarding the deployment of capital investment in game developing activities. This ar...

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Main Authors: Wang, Wei Lai, 王未來
Other Authors: Chang, Ai Hwa
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/xxwd66
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spelling ndltd-TW-104NCCU57350392019-05-15T22:53:05Z http://ndltd.ncl.edu.tw/handle/xxwd66 The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China 移動遊戲產品屬性對消費者長期體驗意願之影響 ——以中國大陸地區為例 Wang, Wei Lai 王未來 碩士 國立政治大學 企業管理研究所(MBA學位學程) 104 The Chinese mobile game industry is highly competitive, features large capital investment, and low customer retention rate. Game developers are facing various problems regarding the deployment of capital investment in game developing activities. This article conducts quantitative and quantitative research on the influence of each product attribute on increasing the retention intention based on theory of games. We conclude that the element of battle design is the key factor raising customer retention intention when playing games. Chang, Ai Hwa 張愛華 2016 學位論文 ; thesis 97 zh-TW
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language zh-TW
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description 碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === The Chinese mobile game industry is highly competitive, features large capital investment, and low customer retention rate. Game developers are facing various problems regarding the deployment of capital investment in game developing activities. This article conducts quantitative and quantitative research on the influence of each product attribute on increasing the retention intention based on theory of games. We conclude that the element of battle design is the key factor raising customer retention intention when playing games.
author2 Chang, Ai Hwa
author_facet Chang, Ai Hwa
Wang, Wei Lai
王未來
author Wang, Wei Lai
王未來
spellingShingle Wang, Wei Lai
王未來
The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China
author_sort Wang, Wei Lai
title The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China
title_short The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China
title_full The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China
title_fullStr The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China
title_full_unstemmed The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China
title_sort study of the effect of mobile game attributes on players' retention rate in china
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/xxwd66
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