The Study of the Effect of Mobile Game Attributes on Players' Retention Rate in China
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === The Chinese mobile game industry is highly competitive, features large capital investment, and low customer retention rate. Game developers are facing various problems regarding the deployment of capital investment in game developing activities. This ar...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xxwd66 |
| Summary: | 碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === The Chinese mobile game industry is highly competitive, features large capital investment, and low customer retention rate. Game developers are facing various problems regarding the deployment of capital investment in game developing activities. This article conducts quantitative and quantitative research on the influence of each product attribute on increasing the retention intention based on theory of games. We conclude that the element of battle design is the key factor raising customer retention intention when playing games.
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