What you see is what you get.The Effect of Congrency between Product placement and Banner

What you see is what you get.The Effect of Congrency between Product placement and Banner

碩士 === 國立政治大學 === 廣告學系 === 104

Bibliographic Details
Main Authors: Hsieh, Yu Hsuan, 謝諭宣
Other Authors: Chang, Yu Min
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/9qhc9g
Description
Summary:碩士 === 國立政治大學 === 廣告學系 === 104

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