Attracting Consumers’ Attention and Interest in Exploring: Does HCI Strategy Matter?
碩士 === 國立政治大學 === 資訊管理學系 === 104 === Aiming to understand the best approaches for drawing consumers’ attention and triggering their interest in exploring, this research argue that HCI strategies have an important effect on consumers’ reactions. To identify HCI strategies, two dimensions are consider...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/us3ck2 |