| Summary: | 碩士 === 國立政治大學 === 資訊管理學系 === 104 === As the time of Web 2.0 rise, social media platform plays a crucial role in transferring and receiving information. More and more people get used to reading the related posts before having meal. Because of its richness in content and referring photographs, blog posts are most frequently used for reference. Although the blog posts are more complete regarding their content than other short reviews, the actual reviews are scattered among words that are simply descriptions, and there are no grading scale to take as reference. These all together gives the reader a hard time to efficiently organize the overview of the review, and for them to, therefore, make the decision if they should go to the restaurant.
Our study offers a method of analyzing food diaries based on opinion mining and topic model. The scale of emotion in a blog post about a restaurant is used as the reflection of its review's positive or negative. The comments are categorized into food, service and environment. And the restaurant will be graded based on these three aspects to further provide the user an overall score of recommendation.
We collected total of 200 articles written on 4 restaurants in PIXNET, then categorized the contents using LDA (Latent Dirichlet Allocation) model base on their theme. The sentences with similar theme with be put into a group, then be further categorized to the three aspects that was mentioned earlier. On the other hand, to better distinguish if the emotion in certain food diary is positive or negative, our study calculated the polarity of common opinion-based words in food diaries using semantic orientation (SO-PMI), and built an opinion corpus specifically for food diaries.
In terms of the result, using iPeen, a restaurant rating website, as test reference, it shows that the average scales of opinion of the restaurants we got using our method are close to iPeen, which in this case we can say are close to the public opinion and review. Furthermore, compare to common rating website, our study touches on even the minute aspect, and use the cumulative opinion to reflect the true blog authors' evaluation of the restaurant. Lastly, we would like to bring up what we intend to discuss and improve in the future for upcoming research's reference.
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