The Impacts of Internet on the Taiwan Real Estate Industry

• Main Authors: Chou, Chiu Wen, 周秋文
• Other Authors: Chiu, Yi Chia
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/88467931397820948010

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 104 === The rise of the Internet for the entire generation had a revolutionary influence, such as geographical restrictions are no longer exist, the time lag has shorten to zero, and the way that information exchange and transfer also makes many existing industries overall changed. With more and more mature technology, e-commerce service model started to apply in a variety of industries, such as bookstore industry, bank, tourism, airline tickets and so on. When this kind of middleman of the industries face with the new competitors and technology, the disintermediation effects appeared and the entire industry environment is facing a severe test. With the popularity of Internet, as well as the convenience of users rely on the Internet in recent years, these changes contributed to the rise of platform business model. Not only to accelerate the disintermediation effect in different industry, but also make the traditional linear supply chain bended, so that consumers could face producers directly through the platforms. In order to defeat the increasing competitors, the platforms started to use a different strategy to regain the market share, that is the so-called re-intermediation effect has begun, and the industry started to revolute again. That is exactly what’s happening in China and will happen in Taiwan real estate brokerage industry in the near future. So that’s why this study would focus on the development of Taiwan real estate brokerage industry. This study attempts to analyze the business model and platform strategy of real estate brokerage platforms, comparing with the reactions from physical industry and try to figure out what’s the key successful factor that makes company survives when the disintermediation and re-intermediation effect happens to Taiwan real estate industry. In the end, this study would make some suggestions for Taiwan real estate industry to face the irresistible revolution. Thus, the problem of this study are summarized in the following two points: 1. Clarify the key differences between the virtual and physical real estate brokerage channel. 2. Compare the strategies that Taiwan physical real estate brokerage industry offered to face with the impacts from Internet.