The Influence of Motivation and Preferences on Mobile Games Purchasing Behavior
碩士 === 國立政治大學 === 國際經營與貿易學系 === 104 === The mobile game industry has been developing rapidly in recent years. Its high growing potential can be observed both in global and Taiwan markets. Some marketing studies even claim that mobile games would become the most profitable genre among the gaming mark...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83770656362892405270 |