The impact of omni-channel price integration and promotion period on brand attitude and purchase intention - The case of skincare product

碩士 === 國立政治大學 === 國際經營與貿易學系 === 104

Bibliographic Details
Main Authors: Hsu, Yu Hsin, 許鈺欣
Other Authors: Chiou, Jyh Shen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/hgkqxg