The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product

The impact of omni-channel price integration and promotion period on brand attitude and purchase intention － The case of skincare product

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碩士 === 國立政治大學 === 國際經營與貿易學系 === 104

Bibliographic Details
Main Authors: Hsu, Yu Hsin, 許鈺欣
Other Authors: Chiou, Jyh Shen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/hgkqxg
Description
Summary:碩士 === 國立政治大學 === 國際經營與貿易學系 === 104

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