The Impact of China’s Melamine Incident on the Dairy Industry

• Main Author: 林孟蓉
• Other Authors: 胡偉民
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/38jcx7

碩士 === 國立政治大學 === 財政學系 === 104 === Most of the previous researches of the Melamine Incident focused on analyzing the impact on food safety event, the shortage of the governmental food legislation, and the discussion about the food scandal effect on the enterprises’ stock prices. In this paper, we used the variation of the company’s financial indicator in income statement to observe the impact of the food scandal on the dairy industry. In order to do so, we used the method called “Difference-in-Difference” to estimate the impact on the operating revenues, operating costs and profits of the scandal companies after the food safety scandal broke in 2008. In this study, we set our sample into three groups, the group of the scandal dairy companies as the experimental group, while the group of non-scandal dairy companies and the group of beans companies as the control group. The panel data we used in this paper included listed and unlisted companies in China from 2001 to 2011. The empirical results indicated that after the scandal, in contrast to the non-scandal companies, the operating revenues and the operating costs of the scandal companies were both higher, and the profits were lower. The empirical results of the operating revenues didn't meet the expectation of this paper, we supposed the reason was that the scandal companies had much higher market share comparing to the non-scandal companies. In our opinion, the increase of the operating costs was due to the newly released regulations and supervision costs. At the same time, the decrease of the profits was consistent with our expectation. It meant that after the Melamine incident, the scandal companies would suffered financial losses which proved that the food scandal event would have negative impact on the dairy industry.