A Study on the Policyholder Activism and Its Application in Taiwan and Mainland China –A Perspective from the Reflexive Law and Institutional Citizenship

• Main Authors: Chen, Che Pin, 陳哲斌
• Other Authors: Wang, Wen Chieh
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/jzjbbk

碩士 === 國立政治大學 === 法學院碩士在職專班 === 104 === Policyholder activism is to cope with the globalization of insurance supervision, the establishment of the supervision platform between Taiwan and Mainland China, and the special features of the long term insurance, in order for the active policyholders protecting their rights by participating the corporate governance. The connotation of policyholder activism refers to introduce the role of policyholders in mutual life company into the corporate governance for the stock life insurance company. It is of the all-win purpose among the policyholders, the regulator, and the insurance company. For the policyholders, it is to actively safeguard the interests of policyholders, and could be achieved by three aspects, first of all is to avoid the arguments after issuing policy; secondly is to provide an alternative to current mechanisms for the policyholders which might be failure or just a passive response afterwards; the final is to comply the global governance principle by encouraging policyholders to communicate with the corporate. For the regulator, it is to reduce the supervision costs which mainly maintain the rights of policyholders, and the security of the funds. For the insurance company, it is not only by reducing supervision power, in order to increase the market competitiveness, but also by communicating with the policyholders, in order to create the positive image, to know the needs of customers and then to increase the performance. In this study, the structure of policyholder activism is divided into the aspects of norms and framework. This study adopts the reflexive law proposed by Jean Cohen for the norms strategy, and the concepts of institutional citizenship and catalyst group proposed by Susan Sturm for the framework design. Basically, the corporate governance system can be separated into internal governance and external supervision. By three properties of the reflex law, the reflexive, the co-original and the principled, will strengthen the regulated self-regulation of internal governance into norms, thereby reducing the enforcement of external supervision. However, reflex law requires through the democracy process from people discussion to complete the norms, to improve efficacy of discussion, the platform of electronic governance (e-governance) is supposed to be applied. For this purpose, this study introduces “core expert group” in the organizational catalysts as a manager and the decision maker after fully discussion. Then it will become an efficient dialogue mechanism for the consensus with the majority of policyholders, and for the more transparency of the disclosed information. For policyholder activism, the policyholder-director(s), on behalf of the institutional citizenship of policyholders, is(are) elected, therefore the dialogue mechanism is the key of the all, it can be separated into four levels; the first level is called the “dialogue between policyholder activism and the law” which discourses the issues of the legal nature for policyholder-director who appointed by two parties, and the core expert group; the second level is called the “dialogue among policyholders” which focuses on the management of quality; the third level is called the “dialogue between policyholder activism and supervisors” to build the duality of norms by regulation strategy; and the final level is called the “dialogue between policyholder activism and shareholder activism” which represented by the dialogue mechanism between the policyholder-director and the shareholder-director. To validate the effectiveness of policyholder activism, this study constructs the models of performance and game theory for future empirical study. This study finally selects two cases of the impaired insurance companies each in Taiwan and Mainland China, and then discusses the qualitative benefits for the application of policyholder activism.