Determinants to the Attractiveness of Youth Tourism in Taiwan: From the Perspective of Western Tourists
碩士 === 國立政治大學 === 亞太研究英語碩士學位學程(IMAS) === 104 === North American and European tourist inflow to Taiwan has been nearly stagnant for almost a decade, while China’s tourists have seen a clear upward trajectory. This thesis aims to determine the travel factors that are preferred by youth tourists aged 2...
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| Format: | Others |
| Language: | en_US |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ddvr3e |
| Summary: | 碩士 === 國立政治大學 === 亞太研究英語碩士學位學程(IMAS) === 104 === North American and European tourist inflow to Taiwan has been nearly stagnant for almost a decade, while China’s tourists have seen a clear upward trajectory. This thesis aims to determine the travel factors that are preferred by youth tourists aged 20-30 from Europe and North America by using an in depth statistical survey conducted on tourists while visiting Taiwan. By determining these factors Taiwan’s Tourism Bureau can use this information to increase satisfaction rates in youth tourists visiting Taiwan. Findings suggest that security was the largest determinant of travel satisfaction for North American and European tourists when travelling. Domestic travel and accommodations both scored high on the list of preferences for youth tourists. Little tourism research has focused on these two regions and age ranges. This thesis provides new insights.
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