| Summary: | 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 104 === During the past years there has been a massive growth on the number of non-Chinese heritage people that have been learning Mandarin. The Chinese language is one of the most spoken languages in the world with one fifth of the planet speaking Mandarin. China has become the second largest economy in the world, which makes learning Chinese a very useful tool. Spanish is also one of the most spoken languages in the world and Belize is surrounded by Central American countries, which makes it essential to be able to communicate with other people around us in Spanish. Although Belize is a small country, it has many business activities with Taiwan and Central America and therefore it is very essential to be able to understand and communicate in Mandarin easily and effectively.
The purpose of this business plan is to perform feasibility analysis of a Language Institute in Belize. In order to assess the feasibility of this company, this business plan is going to present data on the importance of the Chinese and Spanish language within Belize and around world. The Language Learning Institute will be introduced and a business strategy and marketing strategy will be developed to determine the strengths of learning Mandarin for Business, as well as personal development. Lastly, the business model will be presented that will provide the important factors needed for the successful development of the business.
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