| Summary: | 博士 === 國立政治大學 === 公共行政學系 === 104 === In recent years, government communication capacity has become important as political democratization and public issues have diversified. Policy failures are often attributed to the lack of policy communication and force the civil servant to communicate with the public directly. However, some of the communication behavior of civil service policy literature suffer from the lack of attention to the perspective of normative and empirical researches. This research intents to explore the communication context between civil servant and the public, and to find out the determinant factors which affect communication approaches and communication behavior.
This research uses the methods of in-depth interviews with key informants to investigate the key factors in the policy communication system that have substantial affected the choice of organizational communication approaches and communication behavior of civil service in Atomic Energy Council.
The result indicates that: First, the public sector still has a tendency to choosing one-way communication and using indirect channel to communicate. Second, this research offers critical factors from the level of environment, institution, organization and individual that affect the choice of communication approaches and communication behavior.
Finally, this research suggests that: First, Atomic Energy Council should pay more attention to understanding of policy information from reporters. Second, Atomic Energy Council should try to avoid cross-approaches communication. Third, Atomic Energy Council should face up to anti-nuclear groups and provide suitable communication approaches. Finally, Atomic Energy Council should design a policy communication team which concludes different levels of members, in order to build up an effective coordinating channels.
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