A Study on the Attitude, Subjective Norm and Perceived Behavioral Control of People Using Workout App

• Main Authors: CHEN,BO-YOU, 陳柏佑
• Other Authors: YOU,FENG-JI
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/36964123149526243017

碩士 === 明新科技大學 === 服務事業管理研究所碩士班 === 104 === The motive behind this study is due to the lack of discussion between the attitude, subjective norms and perceived behavioral control of people who work out. This study aims to explore the contexts and various thoughts that can help the people who work out understand their own feelings towards using Workout Apps. To achieve this goal, a questionnaire targeted at the people who work out in Hsinchu Counties has been conducted with a sample size of 320 people. Out of the 320 questionnaires issued, 300 have been retrieved with an effective rate of 94%. Minus two invalids, the number of effective valid questionnaires is 298. The data acquired from the questionnaires has been subjected to Quantitative Data Analysis using Chinese version of SPSS 20.0 Statistical Package for Social Science. The results are as follow: The attitude of people who work out will be influenced by different gender, age, occupations and levels of education. The subjective norm of people who work out will be influenced by different gender and different time of sports participation. The perceived behavioral control of people who work out will be influenced by different gender, and different levels of education. Through the quantitative data analysis based on the three facets of people who work out, the correlation coefficient between attitude and subjective norm is .636, a positive correlation. The correlation coefficient between subjective norm and the perceived behavioral control is .644, also a positive correlation. Finally, the correlation coefficient between the perceived behavioral control and attitude of people who work out is .726, which a positive correlation as well.