| Summary: | 碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 104 === There are five chapters structured in this study. Chapter 1 outlines the background and motivations, purposes and objectives, scope, procedures and structure of the study. Chapter 2 presents review of literature, specifically some models and previous researches, from which the author can suggest a research model used to identify the determinants of customer behavior towards fashionable clothes and accessories imported by Nha Be Company. Chapter 3 presents data collection, conceptual framework of this study. It explains how the experimental factors influence on the model and at the same time a model is illustrated the effect of independent variables on dependent variables as well.
Chapter 4 presents the descriptive results and the results of data analysis associated with each research hypothesis of this study. Descriptive results include the basic characteristics of respondents, descriptive statistics of research items. The results of data analysis associated with each research hypothesis present using factors analysis and linear regression results. Chapter 5 presents the conclusions of empirical study, academic researchers, and final recommendations.
Nha Be Company has weak internal training as the educational system focuses strongly on theoretical and the non-practical management environment. In fact, in the garment and textile industry, the higher skilled employees are preferable than the theoretical ones.
Thus, Nha Be Company can save cost by recruiting a numbers of high skilled labors and establishes the internal training mechanism of which high skilled labors will teach and share experiences with other employees.
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