Summary: | 碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 104 === Nowadays competing in the severe current globalization situation, the customer satisfaction makes an important role to the business success. The customer satisfaction is really the key leading to the success, profit, and the stable development for all kinds of trading business and even the logistics service.
This study was started from this point of view and the purpose of this thesis is to gain a better understanding of the service quality demensions that affect customer satisfaction from customer perspective. Based on detail literature review, a frame of reference was developed. The thesis is to explore the service quality feature (tangile, reliability, responsive, assurance and empathy) affect to Expeditors International (E.I) Company service. This study may be the scientific conclusion to decide some solutions to improve the E.I customer satisfaction, it is helpful for the company stable development.
|