Factors Affecting Customer Awareness on Vietnam Airlines Website
碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 104 === Facing with high costs, Airlines are attempting to shift customers from traditional ticketing channels to their direct channels such as website which is considered as a prominent marketing channel and the most cost effective for Airlines. The biggest Airlin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tt7ym9 |