A Study of the Successful Operation Strategies for the Taiwan On-line Ingredients Shopping Industries.

• Main Authors: Ho Yi-Han, 何奕漢
• Other Authors: Yang Shyh-Ching
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/59431643286348366616

碩士 === 明道大學 === 企業管理學系碩士班 === 104 === Recently, with the rapid development of technology, the economic had been gradually improving and the higher standard of living was demanded. The competition between many different industries had gone to a huge scale, and eventually online-shopping had become the most important way to advertise. This study has summarized the industry literatures survey from varies different aspects, integrated with industry experts experience, and the scholars’ opinions. It was concluded that using the Fuzzy Delphi Method （FDM） and the Fuzzy Analytic Hierarchy Process （FAHP） are the two ways to obtain the weighting and priority of three main criteria as well as the 12 sub-criteria of the successful business operation strategies. Under those three main criteria strategies, the most important five sub-criteria are the following： having its own brand, good reputation, convenience of transportation （including parking space）, accurate targeting of customers, fitting in with local economic, life styles, and management. These five sub-criteria, accounts 73% of the total criteria, which should be taken as the top priority business strategies. It is hoped that the results of this study will provide some useful insights of some successful business strategies for this industry’s reference.