| Summary: | 碩士 === 銘傳大學 === 新媒體暨傳播管理學系碩士在職專班 === 104 === The rapid development of the Internet and technology has driven the growth of social media. Among them all, Facebook has been one of the most successful and fast growing one, due to its real-time interaction and rapid flow of information. In recent years, many bloggers have also started to manage their fan page through Facebook.
This study uses the case analysis method and the society network analysis software to explore the key successful factor of Facebook's traveling Fan Page. It turns out that the amount of fans is not the most necessary factor, in fact, providing a practical value of contents or information- "Information usefulness (premium content)", interaction between managers and fans - "Social interaction (fan participation)" and fans of "brand loyalty (fans Revisited)" are the key factors of such traveling Fan-Page to be so successful.
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