Exploring the Product Attribute and Consumer’s Decision Making Process of the Cycling Shoes
碩士 === 銘傳大學 === 商品設計學系創新設計與管理碩士在職專班 === 104 === Biking has become a popular sport among people in Taiwan, through professional involvement and affects between riders, cycling shoes has become a necessity. This study is based on EKB model and product attribute, to discuss the connection between bi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84857572505518745080 |